REDEFINING THE POSSIBLE

AT REBEL & REASON, WE'VE MASTERED THE ART AND SCIENCE OF INTENTIONAL CORPORATE REBELLION

ONE THING IS FOR SURE:

You didn’t get here by accident

You’ve outmaneuvered the mainstream, championed difficult changes, and claimed your zone of genius.

BUT HERE’S THE THING…

ONLY THE
INNOVATIVE SURVIVE

1/4

of CEOs worldwide rank innovation as one of the most critical challenges they expected to face in the next three years

2/3

of US corporate executives cited increased pressure to innovate as an emerging customer expectation affecting their firms

54%

of business leaders see competition coming from outside their industry, an increase of 26% from just two years ago

HI, I’M NICOLA SMITH

Founder and CEO of REBEL & REASON

With 17+ years of experience working with top companies likeCoca-Cola, Verizon, Nike and more, I’ve got tons of success stories and I’m always looking for my next one!

“Nicola was my primary contact in helping me navigate through the latest and greatest in digital marketing, functioning as my "technology scout" as I discharged my duties as head of marketing innovation for Coca-Cola USA.

I found her to be very knowledgeable in her field, willing to think broadly in terms of providing a business lens and helping craft strategies that enabled the business stay at the bleeding edge from the standpoint of marketing innovation - especially in the area of digital marketing. It was great working with her!”

Nitin Dalvi, Senior Executive in Marketing & Innovation

“Nicola's passion, experience, and understanding within her field are a potent combination of unparalleled excellence!

Having the keen ability to communicate ideas and concepts that effectively move the needle while rallying people around these initiatives is a quality of leadership that is both highly admirable and extremely valuable.


Beyond being a mere tactician, Nicola's combined strengths of subject matter expert, engaging personality, and extraordinary communicator are assets that provide distinctive, exceptional results.”

- Michael Buchanan, Digital Strategy Consultant & Professor of Digital Marketing

“Smart, collaborative and magnetic. I was always proud to be in a room with Nicola, she made our agency shine.”

- Steve Swanson, Managing Director @DigitasLBI

"We needed a reboot of our culture program following years of acquisitions and new company leadership. Rebel & Reason's unique facilitative approach and willingness to involve all levels of the organization made them stand out as a solution. The roadmap created laid the foundation for all the culture work moving forward. The teams have launched the internal website, a new employee rewards program and software, roll out of the values across sites, etc. Thanks for getting employee engagement off to an amazing start!"

- Daina Middleton, CEO, Ansira

"We were looking to better understand the Atlanta market so we could better position ourselves there and tailor our marketing to the uniqueness of the city.  For us it was clear right away after the first call this would be a good choice. The output was wonderful. I was not surprised per se but it was even more comprehensive than I thought it would be. Thank you for all your great work!"

- Nicole Kroese, Director of Marketing, Flatiron School

"Rebel & Reason pulled together a lot of work in a short amount of time - conducting a workshop to support the creation of new company value statements, which are contributing to how we look at our culture today and think about ways to successfully transform it through our values in our future. The workshop itself was great - it was a unique process, team building and output were all beyond what we expected."

- Katie Sweet, VP of HR, Ansira

"One thing that made working with Rebel & Reason so great is their attention to both the immediate execution of the specific initiative we were working on AND the long-term learning and growth of our organization. Our social media reach and engagement have both increased exponentially. Our communications team is now much better equipped to think critically about brand building opportunities and tactics. It was a great pleasure working with you!"

- Jake Pardee, Communications Coordinator, WonderRoot

"The R & R team is so incredibly thorough & gracious! They were not pushy or overly anal about the information they had to collect, but instead were true consultants that understood the balance between the time it takes for my ongoing job duties & making the necessary time getting them all they needed to feel supported. And for that, I'm very appreciative! I'm not certain of the outcome that I expected from the partnership, but it WELL exceeded anything I could have imagined! The granularity of the details received were so helpful, continue to be and will be for a long time going forward!"

- Tammy Carson, GM Atlanta Campus, Flatiron School

THE TIME TO FUTURE-PROOF YOUR BUSINESS IS NOW!

REBEL & REASON GIVES BRANDS THE TOOLS AND INSIGHT NEEDED TO NOT ONLY SURVIVE BUT TO THRIVE IN TODAY'S RAPIDLY EVOLVING GLOBAL ENVIRONMENT

HOW?

By seamlessly merging consulting and training services that empower you to discover and unleash your inner corporate rebel within the areas of:

BRAND DEVELOPMENT

To help you stand out in a sea of same old same old.

MARKETING STRATEGY

To reach new customers and smash your sales goals.

CULTURAL TRANSFORMATION

To leverage inevitable change into golden opportunity.

Science has shown that conformity kills creativity and cuts down on your competitive edge.

At Rebel & Reason, we take an in-depth look at strategic disruption and how it can be leveraged to transform your brand on an individual basis.

We’ve tackled tough problems like managing a major merger or acquisition, squashing scandalous PR nightmares, and adjusting to shifts in your staffing.

Plus we’ve also helped navigate new waters for brands looking to launch or revamp their products, services, or campaigns!

READY TO SEE WHAT REBEL & REASON CAN DO FOR YOU?