AT REBEL & REASON, WE'VE MASTERED THE ART AND SCIENCE OF INTENTIONAL REBELLION AND TURNED IT INTO OUR SUPERPOWER.
As we move into the world of automation and AI, the human capacity to imagine, create, and BREAK systems (not comply with them) will become inherently more valuable.
We’re founded on the conviction that disruption is a catalyst to opportunity, not a threat.
Where others see closed doors, we only see promise.
We believe that the secret to standing out in a crowded marketplace is through purpose-driven rebellion.
WE ARE REBELS AND WE ARE…
RESTLESS We know how to celebrate current successes while keeping our focus on the future and constantly looking for new opportunities to support our clients and communities.
FEARLESS No rebellion was ever forged or won without some measure of risk. We’re able to determine the calculated risk factors and are more willing to take chances than most.
CURIOUS We are innately inquisitive, and come at virtually everyone and everything with two paramount questions: “why?” and “why not?” so that we can understand (and shape) what’s coming next.
ADAPTIVE We find a way where there doesn’t seem to be one and know that all great things seemed impossible until they were done. Successful rebels need to be flexible to reach the finish line.
CHALLENGERS We are the active voice of dissent, challenging the status quo, challenging the rules and the “have to’s” – and most importantly – standing up for those without a voice or a seat at the table.
HI, I’M NICOLA SMITH
Founder and CEO of REBEL & REASON
A rebel since birth, I've instinctively approached most situations by asking two simple, yet powerful questions: "Why?" and "Why not?"
Growing up in South Africa, I recognized my rebellious spirit for what it was – a vital problem-solving talent that enabled me to see possibility where others saw only closed doors.
Creation and innovation have been the driving forces behind everything I do for as long as I can remember.
Now as a corporate consultant, public speaker, and Certified Women's Business Enterprise entrepreneur, I embrace my purpose-driven rebellion as the ultimate entrepreneurial superpower!
I've created customized solutions focusing on everything from help with handling problems of public perception and company culture to giving guidance on launching or revamping a new product, service, or brand!
With 17+ years of experience working with top companies like Coca-Cola, Verizon, Nike and more, I’ve got tons of success stories and I’m always looking for my next one!
Marketing and Strategy
I was born in Cali, Colombia and immigrated to the US as a small child. My wild child free spirit quickly gave me the nickname “free butterfly” among my new neighbors. My fiery curiosity for the human experience and passion for the arts took me to Georgia State University where I studied Journalism and Sociology. To fund my way through school I worked in experiential marketing for KIND Snacks & represented the Georgia market in launching WTRMLN WTR. After graduating I went on to Fullscreen Media where I was heavily focused on growing the YouTube profile for networks under Turner Media. In this role, I was in charge of their optimization strategies, data tracking, and weekly reporting. Realizing the power of YouTube I began managing, on the side, a YouTube influencer named God is Grey. This involved an entire channel overhaul and publishing strategy. Now I am a fulltime rebel and hungry for more! I currently reside in Atlanta, GA where I devote my time to studying social trends and researching all topics under mental health. When I am not kickboxing or running on the beltline I am 100% soaking up all of the knowledge offered in podcast land or studying my own brain.
At REBEL & REASON it is our ultimate mission to redefine the way the world sees rebels.
BECAUSE REBELS MAKE THE WORLD GO ‘ROUND. LITERALLY.
Who comes to mind when you hear the word ‘rebel’?
Maybe you’re thinking of an artist or a political activist whose work inspires you to do more.
Maybe you’re thinking of someone you know personally who defies others’ expectations.
Or maybe you’re thinking of an archetype with a leather jacket and a punk rock perspective.
But odds are, you didn’t think about someone like say… Galileo.
But as a history buff and anthropology nerd, he's my go-to guy. When Galileo discovered that the Earth revolved around the Sun back in the 16th century, he spread his findings far and wide – only to be accused (and convicted) of heresy.
How's THAT for a rebel?
His writings were prohibited and he spent the rest of his life under house arrest...
Because that’s what rebels REALLY do.
- They challenge society and smash the status quo.
- They create and innovate through their disruption.
- AND YES, they absolutely change the world!